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Rents in London set to increase as tenant fees ban approaches

Rents in London look set to rise sharply over the next few months, as the supply of rental accommodation dwindles while demand from tenants continues to go up, new figures from Chestertons show.

Across London as a whole, the London-based letting agents recorded a 24% annual increase in registered tenants seeking property during Q1, in contrast to a 2.4% fall in the number of available properties.

The data from Chestertons’ has found rent rises in South West London in particular are significantly outpacing the rest of the capital, despite the imminent ban on tenant fees, which comes into force on 1 June.

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The Tenant Fees Act will ban certain upfront lettings fees and cap deposits, but Chestertons believes that renters in the capital are unlikely to feel the benefit as this follows a series of broader legislative changes that have pushed landlords out of the market at a time when demand in the private rented sector is fierce.

The changes over recent years to buy-to-let mortgage tax relief and the stamp duty hike for second homes have encouraged many smaller landlords to exit the market, significantly limiting the choice on the market for prospective tenants and driving an increase in rents.

In the capital, Chestertons reports that this strain is most apparent in popular South West enclaves, which have typically been dominated by ‘accidental’ landlords – those who through circumstance end up letting a second home.

The number of tenants registering for rental properties in the first three months of 2019 has soared 48% year-on-year in the South West of London – the biggest jump in demand across the capital. However, the number of available properties in areas including Battersea, Clapham, Wandsworth and Putney over the same period had dropped 30% compared to the first three months of last year.

The significant supply-demand imbalance in the rental market means that the South West was the only region to experience a decline in new tenancies during the first three months of 2019 – down 12% on Q1 2018. 

By comparison, in central London locations such as Kensington, Marylebone and Notting Hill, lettings were up 15% year-on-year.

This fierce competition for limited rental properties in the South West means that rents are climbing three times as fast in this area than elsewhere in the capital, data from Chestertons show, with rents in the South West up 5.9% in Q1 2019 year-on-year, with only a 1.2% annual increase recorded in central London, and 1.8% uplift in the North and East of the capital over the same period.

Richard Davies, head of lettings at Chestertons, said: “Renters may welcome the ban on fees as it saves on upfront costs – but in terms of its impact on people’s finances, it’s distracting from the bigger issues at play.

“It’s been a turbulent few years for landlords and tenants are starting to feel the impact. With the Government’s reforms to mortgage tax relief, stamp duty on second homes, and the recent announcement of the end of ‘no fault evictions’, the buy-to-let market has become significantly more difficult to manoeuvre and as a result, it’s shrunk.”

He added: “For London’s renters it’s tackling the shortage of available properties that will make the difference – not the overhaul in tenancy fees.”

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