Advert by Property Investment Service changes after watchdog intervenes

The property investment service BuyAssociation has changed the wording of an advertisement after intervention by the Advertising Standards Authority.

The ASA says: “A complainant objected to two regional press ads and a national press ad and whether cumulative growth and increased yield claims were misleading and could be substantiated.

“While the ASA challenged whether the ads were misleading because the basis for calculating those claimed earning forecasts was not immediately apparent.

“We also challenged whether the ads were misleading because they failed to illustrate the risk of the investment.

"The advertiser provided assurance their ads would be amended to make clear the source of statistics used in ads and that they would include a risk warning. 

“We closed the case on an informal basis.”

The informal closure means no other formal investigation will be made.

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